the arrow emblem is interesting - i like the shadow and gloss effects - i didn't immediately make the connect to accuracy - but good idea. a little more color in the logo? or perhaps some variations of the text would be good to see..
Thank you. I do appreciate it. I will have a few variations on the design in the next 24 hours.
Some things to consider (coincidentally, I'm actually in the international freight business who calls upon 3PL's and inland carriers in my "other" career), is where will this logo be seen? It will certainly come off clean on business cards, a website, and office stationery....and on the website, if you have bullet-points, the red arrow can be used in place. My only hesitation would be the shadow effect and I guess I'll show a few variations with/without the shadow as it may not show well on a business card or stationery.
Just some thoughts, but stay tuned....I'll have my latest entries up by tomorrow.
Same "S" concept, but this time I kept the top and bottom arrows whole in order to avoid the optical illusion "tilt" in the previous design ( #13 ). No matter which way I tried to cut off the top and bottom to contain the arrows in a square shape, it still appeared tilted. I'll be working on #13 to perfect it.