Slogan
Affordable Jewelry Inspired by Treasured Memories of Hawaii
What We Do
Target Audience:
Visitors to Hawaii who are looking for an affordable piece of quality jewelry to take home to a loved one or for themselves that evokes memories of their time spent in the islands. Designs are focused on female customers, spanning a wide age demo, with pieces available in silver, rose and yellow colors and 14k gold.
This company is a family business and was started in 1978 by our mother as a home business. We do not have our own brick and mortar store but are a successful whole sale company. We are heading into a new chapter, with a brand expansion into direct to consumer sales with an e-commerce site. We produce quality jewelry at affordable price points. Our design aesthetic is inspired by the beauty of Hawaii, both the spirit and natural beauty of the place.
Color Preferences
Blues that are the stunning shades that you find in the oceans of Hawaii...a teal heavy Tiffany & Co. blue is part of our identified brand palette.
Our Ideas & Additional Information
We are very open to concepts and are looking for a strong direction. We do NOT like the overused Pineapple, but definitely want the brand to have the feel of aloha and Hawaii. Attached images are some of the top selling products.