#78 Love the colors ang the shapes! Howerver, I will need the logot text in both Swedish "Omskiftare" and English "Shifters" so try avoiding using any specific letters in the symbol.
Would it be possible to do something that remings of that? Some kind of geometrical shape, "shifting"/"changing"? It is of course important that it doesn't look exactly like the rubiks snake - we are not selling toys! ;)
I have done some concept sketches and thinking regarding this. As I wrote in the brief, I was looking for one logo - graphical symbol - to fit both the English "Shifters" and the Swedish translation "Omskiftare". I thought that the only way to do this was to avoid letters in the logo symbol. ...But perhaps not! Normally I would not suggest this due to brand loyalty/recogniztion - but when the name is "Shifters" I think it actually might add to the brand!
Imagine for example on the web-page when changing language - clicking on Swedish at the upper right corner - and then the logo is Shifted into Shifters and the logo symbol is transformed.
This would mean that the logo needs to be a bit re-designed to make two parts that can be moved separately and then jet fit perfectly into two different shapes.
This would be an unique design!
It this something that you feel you would like to explore further? This would be VERY interesting for me to see if it actually works and can be done in a nice way - which I think it can be. :)
The example I made is not as good as yours, so don't feel that you must copy the changes I made - I'm sure you can come up with something better - for example for the O-sumbol. It does not have to be a solid circle like I did... A few gaps would probably work fine - or even make it better.