Our Target Audience:
Mid-to-large-size government animal control facilities (animal shelters). Many of the people who work at these shelters have police backgrounds. The software package for which this logo is being created is called ShelterTrack, and it handles every aspect of business operations at these facilities: receiving animals (strays and owner turn-ins), adoptions, financial transactions and receipting, documents/forms, mailing lists, and so on. The target audience is about half male and half female. You can see more about what we currently sell at www.rescueconnection.com.
Our Ideas and Additional Information:
Web site for the parent company is www.rescueconnection.com (RescueConnection Software). ShelterTrack is a new .NET version of our core product and will outperform all competitors in the market in both functionality and flexibility. We are looking to convey modernity and strength power with this logo.