What We Do
Website sells gift cards from major retailers like Best Buy, Starbucks, McDonalds, etc. with personal messages attached... to promote "sharing." Website has social networking element.
Top Three Things to Communicate
#1 - The product... gift cards
#2 - Sharing... sharing a gift card with someone, but the site also facilitates sharing ideas with one another (i.e. social networking site)
#3 - Sharing (gift card and personal communication)