what does the penguin say?
What We Do
Make a good tasting vodka.
Top Three Things to Communicate
#1 - A brand personality unique from competition.
#2 - A more personal brand connection with consumers.
#3 - A cool US vodka brand.
Our Target Audience:
20 million vodka drinkers who currently like Absolut, Stoli, Grey Goose and Ketel 1. Male and female equally. 20-30 somethings, worldwide. Those who value product taste vs. image.
Red, white, blue, silver, black
Our Ideas and Additional Information:
I am interested in giving the penguin a voice and a look separate from the shakers vodka identity. If the penguin stands on his own what does he look like and say?