SG Capital Partners Logo Design Contest

SG Capital Partners has selected their winning logo design.

For $250 they received 228 designs from 54 different designers from around the world.
Contest
Logo Design Brief
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SG Team
United Kingdom

What We Do

International investment banking and finance

Industry

Financial

Top Three Things to Communicate

#1 - Reliable, stable, solid and dependable
#2 - Honest, honourable and respectable
#3 - Professional, expert, experienced and knowledgeable

Our Target Audience:

Instituions and corporates,

Color Preferences

NOT yellow or orange

Our Ideas and Additional Information:

We'd like the logo to be transportable between the SG group companies i.e. SG Asset Management and SG Finance.

Themes

Expensive
Serious
Refined
Elegant
Secure
Masculine
Subtle
Quiet
Luxury
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

offbeatdesign
United States
June 26th, 2009, 10:27pm
How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago