SG AutosportLogo Design Contest

Logo Design Contest
Contests / SG Autosport

SG Autosport has selected their winning logo design.

For $300 they received 135 designs from 25 different designers from around the world.
2nd
#19
New
#27

Withdrawn

New
#1

Withdrawn

New
#47

Withdrawn

New
#20

Removed

New
#21

Removed

New
#22

Discussion

 
Logo Designer
Just one to get things going. If you like this direction, I can work up some other looks, including a chrome treatment. Thanks.

(This comment references Entry #1)
15 years ago
 
Client
Thanks for the entry, I like it! The font looks great. I think it would be nice to see the 'tools.parts.accessories' tag along the bottom in really small font. Maybe a circular emblem above the text? Just brainstorming, you're the expert. Thanks again!
15 years ago
 
Logo Designer
Another variation, please advise whether the Mercedes association is desirable.

(This comment references Entry #22)
15 years ago
 
Client
Thanks for the additional entries, they look great. That font is exactly what I'm looking for, don't change it, it's perfect! I'd like to stay away from the star, just to stay out of copyright trouble, but I would love to have some sort of emblem above the font, or to the left like you have it in entry #22. Ultimately, I think a circular emblem with the laurel wreath on each side like the AMG emblem, With 'sg' at the top and 'autosport' at the bottom. Then in the center, maybe a wrench and a screwdriver, or some kind of tools or parts.

I really like your style and entries, I'm excited to see what you could come up with. Thanks for all your efforts!
15 years ago
 
Logo Designer
Hi Steve-

Thanks for the feedback, however because the the wreath and the tools are not part of your public brief, I can't properly add those elements without infringing on dilovega's recent entries. If you have other ideas you'd like to explore, I'd be glad to help, and I'll give some thought to other concepts as well during the week.

Cheers,

John
15 years ago
 
Client
Hi John,

I certainly don't want to cause a problem between designer's, so I just changed my public brief because that is what I'm really looking for. Thanks for responding and helping with my tournament!

Steve
15 years ago
 
Client
Hi John,

I like the new entry #27, but I still think #19 takes the cake. I'd really like to have an emblem above the font. If you could put some sort of circular emblem with a thin wreath on the outer edge of the circle that would be great. As for the middle of the circle, I'm at a bit of a loss and open to suggestions.

Thanks again for all your hard work on my logos!

Steve
15 years ago
 
Logo Designer
Thanks again for the feedback Steve.

I'll see what I can do but it's tough to float small round over such a long horizontal. The trick is, under most circumstances, if you were to make the logo a desirable width (like on on invoice) fine detail in the graphic elements does not show well. The more square shape of #27 lends itself better to showing off the wreath detail. Even in the case of AMG, your example shows how poorly the wreath reproduces at small sizes.

I will give it some thought and see about some alternatives.

John
15 years ago
 
Logo Designer
another take on the wreath treatment

(This comment references Entry #47)
15 years ago
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