Sells accessories for tactical weapons and other assorted equipment for military and law enforcement personel.
Industry
Sport
Top Three Things to Communicate
#1 - sexy = practical. having the best equipment you can.
#2 - Top of the line professional products
#3 - Simple, to the point, no BS
Our Target Audience:
Age: 22 - 35 (Soldiers)
Sex: Male (mostly)
Location: Worldwide (but Americans)
Income: ranges, but have disposable income
Occupation: Military, Law Enforcement, etc.
Education: varies; usually quite a bit of military specialty schools
Interests: having the best equipment available
Lifestyle: tough, semi-perfectionist
Behavior: professional
Opinions: NA
Values: NA
Color Preferences
I'm open to ideas but would generally like to stay away from white, standard olive drab green military stuff, and grey. I want the logo to be bold.
Our Ideas and Additional Information:
"Sexy" is important to our brand. We devised this because as soldiers we would often say "Damn, you have one sexy weapon." Its not refering to good looking as much as its refering to how much practical equipment you have on your weapon.
I'd like to downplay the word sexy while still having it there. It shouldn't be in pink or anything.
Themes
Masculine
Simple
Adventure
Quiet
Serious
Modern
Refined
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#1 Luckykid - thanks, I think I'm going to keep the "Stay Sexy" off of the logo. I'm going to go back into my notes and take that out. Sorry about that. I like the logo but its a bit too flambouyant, 007-ish. I'm thinking of a logo that displays the quiet professional... typical dark and handsome type thing. I'm not sure if thats coming across right. ;)
#2 - Biink - thanks! I like it though maybe leave out the weapon accessories part. Thats where we are starting our focus but we may expand a bit later and would like to leave that out. As for other feedback, I'd like to see some other fonts. Maybe a bit more understated as that ones seems very "military". Quiet, cool, professional. I'm not too sure how that looks (which is why I'm doing a contest!).
Also - I'd be curious to see some options with the sexy inline with weapon instead of on top.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monitary means of showing apprecaition for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point
#5, Biink - I think the layout is ok here. I'd like to see some different fonts and colors as well as "weapon accessory" is a bit too... childish looking (not trying to be harsh!) THANKS
#21 - my favorite so far. Great work. I feel it may be somewhat difficult for my customers to know that is says SEXY WEAPON if they didnt know who i was at first. maybe some different fonts or methods? I REALLY LIKE THE STYLE THOUGH. Thanks!
#19 / #20 - I was torn here as these two are quite possibly my favorites as well. I like the simplicity and the use of the rifle intermixed in the words. If possible, can you try a different font or two and perhaps try to straighten the rifle behind the word? I'm not sure how that would look but one thing I noticed was the rifle seems bent? THANKS!
#4 / #3. THANKS - The word sexy seems a bit too sexy for me. I'd also like to shy away from the pistol logo solely because most of our customers use are shopping for rifle accessories. THANKS
#14, #15, #16, #17, #18 - Thanks! I like these, but they still seem to be a bit too 007. I like what the top logos are doing right now incorporating a rifle into the script. THANKS
#25 - not exactly what I envisioned, but i like this one. I'm not sure if you could make some more variations. I'm looking for something very simple, but at the same time I like the rifle.
#26, #27 - love them. i really like the color incorporated. I like the new font, thanks for that. I'd like to see this in a few different colors. Also, I feel like it might be difficult for someone to tell what it says if they didn't know it said sexyweapon already... I'm not sure if you can make that clearer without messing up the rifle image... I like it either way.
Hi jjangraw. Thanks for the feedback although we'd really appreciate it if you can leave individual feedback by clicking on a designer's entry and then giving out comments. That way, we get alerted through email if you'd like to make changes to submitted designs.
I'll work on your suggestion of incorporating .com
