Sexy Weapon Logo Design Contest

Sexy Weapon has selected their winning logo design.

For $260 they received 176 designs from 17 different designers from around the world.
Contest
Logo Design Brief
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jjangraw
United States

What We Do

Sells accessories for tactical weapons and other assorted equipment for military and law enforcement personel.

Industry

Sport

Top Three Things to Communicate

#1 - sexy = practical. having the best equipment you can.
#2 - Top of the line professional products
#3 - Simple, to the point, no BS

Our Target Audience:

Age: 22 - 35 (Soldiers)
Sex: Male (mostly)
Location: Worldwide (but Americans)
Income: ranges, but have disposable income
Occupation: Military, Law Enforcement, etc.
Education: varies; usually quite a bit of military specialty schools
Interests: having the best equipment available
Lifestyle: tough, semi-perfectionist
Behavior: professional
Opinions: NA
Values: NA

Color Preferences

I'm open to ideas but would generally like to stay away from white, standard olive drab green military stuff, and grey. I want the logo to be bold.

Our Ideas and Additional Information:

"Sexy" is important to our brand. We devised this because as soldiers we would often say "Damn, you have one sexy weapon." Its not refering to good looking as much as its refering to how much practical equipment you have on your weapon.
I'd like to downplay the word sexy while still having it there. It shouldn't be in pink or anything.

Themes

Masculine
Simple
Adventure
Quiet
Serious
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

jjangraw
United States
#1 Luckykid - thanks, I think I'm going to keep the "Stay Sexy" off of the logo. I'm going to go back into my notes and take that out. Sorry about that. I like the logo but its a bit too flambouyant, 007-ish. I'm thinking of a logo that displays the quiet professional... typical dark and handsome type thing. I'm not sure if thats coming across right. ;)

THANKS!
13 years ago
jjangraw
United States
#2 - Biink - thanks! I like it though maybe leave out the weapon accessories part. Thats where we are starting our focus but we may expand a bit later and would like to leave that out. As for other feedback, I'd like to see some other fonts. Maybe a bit more understated as that ones seems very "military". Quiet, cool, professional. I'm not too sure how that looks (which is why I'm doing a contest!).

Also - I'd be curious to see some options with the sexy inline with weapon instead of on top.

THANKS!
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914



13 years ago
jjangraw
United States
#5, Biink - I think the layout is ok here. I'd like to see some different fonts and colors as well as "weapon accessory" is a bit too... childish looking (not trying to be harsh!) THANKS
13 years ago
jjangraw
United States
#6 - i like the skinny font. maybe even skinnier?
13 years ago
jjangraw
United States
#21 - my favorite so far. Great work. I feel it may be somewhat difficult for my customers to know that is says SEXY WEAPON if they didnt know who i was at first. maybe some different fonts or methods? I REALLY LIKE THE STYLE THOUGH. Thanks!
13 years ago
jjangraw
United States
#19 / #20 - I was torn here as these two are quite possibly my favorites as well. I like the simplicity and the use of the rifle intermixed in the words. If possible, can you try a different font or two and perhaps try to straighten the rifle behind the word? I'm not sure how that would look but one thing I noticed was the rifle seems bent? THANKS!
13 years ago
jjangraw
United States
#4 / #3. THANKS - The word sexy seems a bit too sexy for me. I'd also like to shy away from the pistol logo solely because most of our customers use are shopping for rifle accessories. THANKS
13 years ago
jjangraw
United States
#9 - thanks, not sure about the blue things?
13 years ago
jjangraw
United States
#10 / #11 Thanks for your entries. Both of these are a bit much for me. Looking for something really simple.

THANKS!
13 years ago
jjangraw
United States
#14, #15, #16, #17, #18 - Thanks! I like these, but they still seem to be a bit too 007. I like what the top logos are doing right now incorporating a rifle into the script. THANKS
13 years ago
jjangraw
United States
#23 - i like this one. i'm not sure about the pistol though since most of my customers are rifle owners and most of the itesm we sell are for rifles.

thanks!
13 years ago
jjangraw
United States
#25 - not exactly what I envisioned, but i like this one. I'm not sure if you could make some more variations. I'm looking for something very simple, but at the same time I like the rifle.
13 years ago
jjangraw
United States
#26, #27 - love them. i really like the color incorporated. I like the new font, thanks for that. I'd like to see this in a few different colors. Also, I feel like it might be difficult for someone to tell what it says if they didn't know it said sexyweapon already... I'm not sure if you can make that clearer without messing up the rifle image... I like it either way.

THANKS!
13 years ago
jjangraw
United States
#27 - can you do the original font in this color? THANKS!
13 years ago
lml76
Philippines
Hi jjangraw. Thanks for the feedback although we'd really appreciate it if you can leave individual feedback by clicking on a designer's entry and then giving out comments. That way, we get alerted through email if you'd like to make changes to submitted designs.

I'll work on your suggestion of incorporating .com

Best regards
13 years ago
jjangraw
United States
OK - thanks. Comments go out that way for now on! sorry about that.
13 years ago
jjangraw
United States
Can someone put out some logos that incorporate a target in them?

thanks
13 years ago