Thank you for all your work. I will choose this design as the winner. Do I do that, though, I'm wondering if it will be possible to get this design in black (for use on white backgrounds) and in white (for use on black or dark backgrounds). I'm looking forward to using the logo.
If it can be done: 1) I'd like to see this design in the font you used in 306 and 339 - assuming you can keep the "sextant" as the letter "A". If not, never mind. 2) I'd like to see the same design with a blue SEXTANT - if you can change the font, great - if not I still want a blue version. Thanks. Just so you'll know, I'm down to 4 designs. This is one of them. I'm looking at them now in red and blue. You've done an amazing job. Thank you.
I'm going to get really picky here - sorry about that. I do like the lighter gray, and . . . 1) Can we try this with a blue dot in the center of the compass rose and a blue circle? 2) Can you bold the word "Leadership" without making it darker? 3) If you think the compass rose would be better balanced, you could try changing the shading from blue to grey. Your call.
Now I will ask for a change. I'd like to see this design with the E closed off and the font for the word "Sextant" a bit bolder - if there's a way to do it.
I chose to "open" the "E" for the following reasons:
1. you listen and you are "open" to the needs of people
2. "E" comes from "East", which is the cardinal point from where the sun is rising. A rising sun is the symbol of new beginning/transformation - individuals becoming leaders.
3. "E" comes from "Empower"
4. and last, but not least, I wanted to counterbalance the attention the "A" is grabbing.
I like the font and the icon/copy lock up on 129, the symbol weighted to the same rough size as the copy block makes a lot of sense, but I like this symbol more than the stylized compass you use on that, could we combine the elements and lose the tag line?
The feel is good. The compass rose may be a bit too realistic and perhaps a little too large. It dominates the logo. Can we try something more abstract and a bit smaller?
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Congratulations on your design. It's simple and yet powerful and conveys the feeling I was trying to describe in my brief. Well done!
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Yes, of course, I can send you those two versions, too.
Here is the version with black on white background so you can see how it would look.
Kind regards.
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Thank you.
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Here are the updated versions.
Thank you.
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1. you listen and you are "open" to the needs of people
2. "E" comes from "East", which is the cardinal point from where the sun is rising. A rising sun is the symbol of new beginning/transformation - individuals becoming leaders.
3. "E" comes from "Empower"
4. and last, but not least, I wanted to counterbalance the attention the "A" is grabbing.
Thank you for noticing this detail.
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Kind regards.
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Thank you.
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Thank you.
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Here are several versions with more abstract compass roses and bolder fonts.
Kind regards.
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Thank you.