It took me a while to think about my likes and dislikes for this one, but here's where I'm at: The bird, although a refreshing frontwards view, is too egalitarian, or federalist, I think. Looks too governmental. Is there a way to make him more abstract looking? Also, let's change the letters in the creek to Q,W,E,R,T, and Y. I updated my brief to reflect that. I think that would better reflect the literary nature of the business. Thank you!!