Sets in the CityLogo Design Contest

Logo Design Contest
Contests / Sets in the City

Sets in the City has selected their winning logo design.

For $275 they received 37 designs from 7 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
A USTA-sponsored, young professionals' social tennis club
What We Do
Sets in the City is a fun, happy hour tennis league for 18-39 year olds.
Industry
Sport
Color Preferences
Yellow, black, not too many different colors (or if it is a lot of colors, an option to change it to be 2-3 colors)
Our Ideas & Additional Information
United States Tennis Association (USTA) Southwest Section is trying to attract a younger demographic of tennis players. We want to make tennis seem hip, cool, and inviting. We have many competitive leagues but we call this a "social tennis club" because it is more relaxed and social than highly competitive. We play at nice places but offer a cheap entry fee so it's open to all. After tennis, we go to happy hour and chat, eat, and drink until about 10pm on Thursday evenings.
our website: http://www.setsinthecitysouthwest.com/
USTA Southwest logos: https://www.mediafire.com/folder/n5l8q0dh5cp8m/USTA%20Find%20Yourself%20In%20Game%20LOGOS
Themes
Modern
Adventure
Luxury

Entries

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Discussion

 
Client
I really appreciate everyone's work so far! I was wondering if anyone could go in a completely different direction and make a logo that is more happy hour inspired and younger (without getting too childish) just to give us more options. I think it would be cool to incorporate margarita glasses but so far I like the mountains and the appearance of a cactus. I also like when the words "Sets" and "City" are most prominent. The concept is a play on words based on the show "Sex and the City" if that helps. Please feel free to post any clarifying questions!
10 years ago
 
Client
So it seems that the dark blue, light blue, and neon yellow is really catching my eye. Another thing we'd like to use this logo for is a Facebook profile photo. The more square they are the easier that is. The reason we are looking into a new logo in addition to our old one on our website is because we feel that the original logo is too one dimensional in the way that it can only be used horizontally which limits our marketing.
10 years ago
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