Serv-I-Quip, Inc. want to move to SIQ Logo Design Contest

Serv-I-Quip, Inc. want to move to SIQ has selected their winning logo design.

For $275 they received 63 designs from 19 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
usdspde
United States

Slogan

Testing & Filling Experts

What We Do

We design, build and install testing and fluid fill equipment in to manufacturing facilities of companies in the Refrigeration/HVAC and Vehicle/Automotive industries.
Our target audience are engineers/facility and technicians operating in these manufacturing locations. They would use our system or equipment to for example fill Trucks that they are
producing on a production line with Engine Oil, Transmission Fluid, Brake Fluid, Diesel/DEF or any other type of fluid that is required by an operator to fill in to a new vehicle as it is produced. Our equipment is computer controlled (ie minimal manual interventions) and has a proprietary software suite that collects the data on specification fills and improves process control and quality control for our manufacturing customers. See www.siqinc.com

Industry

Automotive

Color Preferences

We have a current logo for Serv-I-Quip, Inc. that is either portrayed in maroon/red color or is white on a blue background.
I am looking to consider changing the company name/brand image to a simpler SIQ as that is what we both refer to ourselves internally and in our customer base.
So colors I would like to stay with are red/purple and blue

Our Ideas and Additional Information:

Would like to incorporate some of the elements and style that we have in our current logo - but I am looking for a more modern look/feel and the transition of company name/brand name to SIQ

Themes

Masculine
Simple
Colorful
Necessity
Refined
Secure

Style Inspiration

Entries
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