Slogan
Stewardship. Contentment. Generosity.
What We Do
US S.E.C. Registered Investment Adviser managing investment assets / portfolios for high net worth families utilizing our biblically based worldview and investment philosophy [Semita is Latin for the "path" or the "pathway"; metaphor for following biblical pathway to be a good steward, leading to contentment, and, hopefully, generosity with your financial blessings. Fonts should convey historical or long-term strength & stability [e.g. Roman times, etc.]; not contemporary images, etc. Colors should convey depth, strength, solidness; not pastels or light shades, etc.
Color Preferences
Potential combinations: 1) Green = Money; Wealth; Growth [Soothing, relaxing mentally and physically] and white [Serenity, peace, purity, joy, faith, cleanliness; good guys] or
2) Deep Royal Blues [Strength & depth yet calming] with Silver or light Gray to complement [money, metal, trust] or
3) Lighter Blues [Calming; but could be too weak] with Gold [God's light; richness; intellect} to complement
4) Purple [Royalty Wisdom] and white [Purity Clean}
Deeper colors likely present the stability and trustworthiness we are looking to capture in the logo scheme
Our Ideas & Additional Information
Semita is Latin for the "path" or the "pathway". We advise our clients to follow the path for their financial affairs that has been well laid out for them in basic biblical passages and teachings over the millenniums. Therefore, we are envisioning incorporating images of pathways, walk ways, highways, trials, footpaths, etc. throughout our marketing material. With the letter "S" as the first and likely most significant letter in our long name, we envision utilizing the "S" in some more dramatic, sweeping motion to convey a 'pathway' or semita. If that abstract design of the "S" was interesting enough, we could use it in various ways in our branding / marketing efforts even without the entire company name. Also, the name is TOO long, so some form of "Stacking" of the name / words might work best: Semtia [in the left box], Asset Management LLC [in the right box] and our key values below: Stewardship. Contentment. Generosity.