lol - I figured that out finally. usually sushi rolls have more items in the middle so i didn't see it at first. I think all the white is what is bothering me. Could you put a globe image in the middle or just all black??
I made this logo as a circled, wrapped shape which has a global meaning and tried to keep it simple and cool without too much details, since it will be used on different surfaces and backgrounds I believe. Anyway, I'll try to tweak it. I just want to understand your preferences ;) I think using obvious images such as globe, maps, fish and sushi sticks is not what modern logo should look like. We have to leave customer an option to "read" the logo in his own way a bit, to guess.