Banking the world's DNA for tomorrow's cures
What We Do
We're a biobank. We collect and sample saliva from the emerging world in order to sequence it and help academia and drug companies find cures to some of the world's most common diseases.
Top Three Things to Communicate
#1 - We're going out to the far ends of the world to collect DNA
#2 - We're a scientific organization
#3 - We use the latest technology
Our Target Audience:
Our audience is research institutions, pharmaceutical companies and the medical community. We're not a consumer company. We do still want to appear hip and novel if possible, as some of the work we will do will be quite revolutionary.
FYI, Sedna is an Inuit Goddess.
We're a tech company. Color is nice because it represents the diversity of the DNA, but it would ideally be used only in the illustrated mark, not the copy/font. I am pretty open on this though. Please no orange or pink or green.
Our Ideas and Additional Information:
Our company is collecting DNA samples from all over the world, but primarily in the developing world. We're trying to find cures to diseases that live in these parts of the world predominantly. We don't want to feel too "pharma". We also don't want to be too playful. I'm ok using the DNA strand somewhere, though it's not necessary. In fact...it would be nice to NOT use it as everyone else in Genomics has the DNA strand in their logo! 'Sedna" also is an Inuit Goddess and there are illustrations of her everywhere. I'd be open to using some very minimal stylized version of her, but this could get tricky. It may also be too feminine. Not sure this balance can be found but I'm open.
Pls check out the Koi Lady logo I uploaded. Perhaps we can play with a very simple silhouette of the Sedna Goddess. A logo with a feminine shape in it...something very simplified though. I prefer flat logos with no more than 2-3 colors.