Security AlarmsLogo Design Contest

Logo Design Contest
Contests / Security Alarms

Security Alarms has selected their winning logo design.

For $275 they received 203 designs from 33 different designers from around the world.

Logo Design Brief

Client
Thailand
Slogan
Smart choice for protecting your entire home
What We Do
Swiss constructor of home security equipment since 1992, an infrasound wireless alarm system, that filters noises of the entire house permitting free circulation of people and animals on the inside and alerting before something happens.
Industry
Home & Garden
Color Preferences
Orange: Cyan 6%, Magenta 75%, Yellow 100%, Black 0%
+ one more color, free to choose by the designers
Our Ideas & Additional Information
We are building a new identity for our company that is modern, subtle, easily readable on screen, easy-to-remember, it must be printable on small promotional items such as stickers for letterboxes (important*), marking on vehicles, and so on. Please keep in mind that it will be used on our website (horizontal rectangular), on brochures, ads and marketing item. As this product is developped in Switzerland we would like to see a discreet Swiss flag on some iterations.

* Note: stickers are important for us as we use them to mark the protected customer’s letterboxes. The logo has to attract attention and be easy to remember.

Website: security-alarms.ch

Entries

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Discussion

 
Client
Hello and welcome to this contest, I will post important information here and also try to give a maximum of direct feedback to the designers. Thanks for your participation and may the best win.

Laurent
9 years ago
 
Client
Hi, thanks to all the designers for their entries.

Here is a general feedback:

1. Overall the customer would like to see more abstracts symbols instead of shields, waves, and other 1st degree symbols.
2. She would like to see more two colors logos (other than black or grey)
3. We also would like to communicate that the system is using advanced technologies.

Thanks

9 years ago
 
Client
Wow, so you fired the favourite designer for an entry that was not even ranked... You guys are not kidding, So if the game is so serious, feel free to show your skills now because I am not sure if the customer is going to go yet for any other existing design.
I will give direct feedback asap.
9 years ago
 
Client
Feedback provided to top designers, now general feedback:
About the shield shape and the signal symbol: We can see it everywhere when it comes to antivirus, security products or wireless products. The goal of a logo is to give a strong identity to the brand; if everybody use the same symbol where is the unique identity ? That's not mean that you cannot use it but if you choose to, then you need to find THE idea that make it special. Combination of these two symbol are even more difficult unless you got the great illumination. If you dont feel it, play with the letters, initials, junctions, font customisation and so on, it always pay.
Last but not least, dont forget that we have an advanced infrasound technology and that makes our product unique, we would like that the logo feel technical somehow.
9 years ago
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