to Fit like a second skin
What We Do
a swimwear brand that caters to the plus size market. Contemporary styles, young attitude- created to make each woman feel beautiful and comfortable in own skin
Top Three Things to Communicate
#1 - strong
#2 - sexy
#3 - sleek
Our Target Audience:
female, plus size- curvy gal. young adult to adult who is confident and wants to feel and look sexy. Ages 22-60, educated, disposable income, good taste, likes quality items and willing to spend on products that make her feel good.
swimwear created for beach and poolside
will be only one or two colors: black with gold, or white/gold
Our Ideas and Additional Information:
Like very sleek, clean, modern and simple. We really like the TESLA logo and looking for a symbol that represents our curvy, sophisticated, classy gal. Perhaps a single line, outline of female shape.
Seconda Pelle means Second Skin, so needs to represent body shaping, contour-
included references images of Marilyn Monroe for possibly outline of her figure. Included a symbol of beauty and strength- included Tesla logo.