Clean, simple and a bit of a throw-back style to the age of 50's, 60's and 70's era masculine logos for the construction, sports, textile and manufacturing industries (think Craftsman, JEEP and Brunswick). The circular icon could be interpreted a couple of ways: as a crown cropped inside the circle OR a stylized design of a needle point and seat stitching OR stylized drawing of a cropped view of a seat's upholstery button and the gathered material pinching into it. The point is that is could pass for all these things at the same time because it is left as a very abstract icon. As a "business to business" mindset, the classic look along with the block type communicates stability and dependability not trendy, gimmicky or off-topic from your products' core value and essence ... Variation 7
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