Thanks for posting these. Finally able to go thru today's submissions. Yours are so completely unique I have to let them sink in. :) Love the retro feel!
I'll post more feedback later tonight. Got a one day extension, so that worked out perfectly for my unexpectedly busy day.
sorry - meant to post a little about the thought process, but I guess I forgot?
I had intended to say that the aim of the logo was to make a mark with some character that you could build a brand around. I went with a different aesthetic - more vintage 20s/30s - for a few reasons. Firstly, I think it's a little more memorable & unique than what you might expect to get. Next, the style hearkens to a time when people put more care & attention into products - jewelry was still as luxurious, even though it wasn't necessarily expensive (even costume jewelry was still cared for). Also - the mark itself is very adaptable - meaning that you don't need to make only light & wispy jewelry. Lastly - and this isn't so much a strategy as it is a reason - I just wanted to give you a "second option" to consider :)
Thanks for going into your process. I love retro, and I like these the more that I look at them. I appreciate a second option...a lot of the submissions are very similar and it is getting hard to sift through them!
And you are correct, all my jewelry is not light and wispy! I think treating the type this way allows the more chunky fun script to work. It tends to compete with a lot of the seahorse designs in most of them.
If you have time today, can you add a placeholder tagline to #70 "handcrafted jewelry" or "custom handcrafted jewelry" Since Studio is a bit vague I will probably end up using a tag...
Hi :) Here is a revised version with the tagline and Chicago, Illinois for balance (and I think it lends to the "handcrafted" feel to put a specific location - as opposed to the places that outsource to many different places and just distribute)
I am trying to formulate my thoughts on any additional requests for this next phase...
I really like the retro feel. Now I'm gonna ask for an oxymoron...can you try something that is retro but not quite so nautical? Yes, I know it's Sea Pony! haha But I love seahorses and the fun "sea pony" name more than the sea. :) I am going to try and find some retro logos I like and post some links.
I like that you went totally away from seahorses in #71, so I think it can be done!
Hi :) Here are a few variations on a less nautical-feeling version. I added some custom filigree to tie in with the wire aspect. I forgot to mention that - as this is just one color and contained within a cirlcle - it could be cool to have it stamped into metal disks/tags for packaging or even as charms.
thanks again for your time & consideration :) josh