What We Do
We are JEEP TRUCK social influencers, Scrambler is a new model of Jeep coming out next year, and we are basically making a brand that is focused on Jeep Scrambler Owners, hence the name SQUAD, a community of JEEP Truck Owners...
Top Three Things to Communicate
#1 - Adventure, live life the to the fullest
#2 - Individuality, be yourself, be different, be unique
#3 - Action, live an exciting life, drive a fun exciting vehicle, but make it your own.
Our Target Audience:
Early 20's to late 40's is our PRIMARY MARKET. 80% MEN 20% WOMEN. Majority of our customers are in the USA but there's a lot of international JEEP Enthusiasts as well. Middle to Upper class is most of our market. Mostly off-road, hardcore gear heads and adventurists, outdoors, camping type. Earth friendly is not our type, eco-envirementally conscious isn't what most of our market is concerned about either. Horse power, and adrenaline rush is the type we are after. These Jeep Trucks are going to cost at least 45K for the base model and will go way up from there. And people spend THOUSANDS AND THOUSANDS upgrading and modifying them to make them more off-road capable. We are not after the conservative type, who's trying to get good gas mileage, we are all about being different, outspoken, bold.
Green & Blue, maybe orange and grey too. We would like to see different variations.
Our Ideas and Additional Information:
We originally wanted to use a SKULL, but everyone and their brother has used a skull. We thought a big SNAKE'S HEAD and body of the snake would be very iconic and cool. The 7 slots of the Jeep Grill is a big deal in the Jeep community, so we would like to try and have 7 vertical lines incorporated into the Snake somehow, wether its the body or somewhere else, maybe the teeth? We don't want it to look tacky or out of place, so if you can't make it look cool, don't worry about it, but we think this would be so EPIC if it had the JEEP GRILL and Circles for the headlights incorporated. One of the logo examples we are uploading kind of has the lines in its neck, but those lines are horizantal. We would somehow maybe like to have the snake's body and tail shape like two S's to represent Scrambler Squad, but thats not a big deal if its not possible, just thought it would be cool. We would like SQUAD to be larger and more bold than Scrambler, possibly, but would like to see it with SCRAMBLER larger and more bold as well, and even have them be the same size, size by side or stacked on top of each other.
We kind of want the SCRAMBLER SQUAD and snake separate, but we are open to having them incorporated possibly.
The RED Logo is pretty cool, very bold and iconic, but I also like the brown and gold logo too, thats the lines I was talking about, and somehow make the two circles on both sides represent the Jeep Round Headlights? That would be so cool if it very subtlety had the Jeep front end incorporated into it.
Also, our CRAZY JEEP TRUCK is going to have TWIN TURBOS so the round circles that the snakes tail and body make on the sides could represent the JEEP Circle Headlights and the TWIN TURBOS (TURBOS ARE ROUND).
We will upload the front end of the Jeep Scrambler Truck so you can get an idea what we mean by the headlights and grill slots.