Schoolcraft DigitalLogo Design Contest

The digital future of enrollment marketing is here

We are a digital marketing agency specializing in enrollment marketing for independent boarding schools in the United States. Our target market is headmasters and admissions professionals, as well as marketers in these schools. The schools tend to be conservative and traditional in their own look and feel. We are looking to bridge the gap between something that feels like it fits the market, but with a futuristic "twist" to it that conveys our digital native status.

Our current colors
#29ADDF
#90C44B
along with Black
We'd be open to making one of the colors darker, or seeing other options as well.

Attached are the last few rounds of logo design we did internally, as well as our "brand wheel" which explores competition, other logos we liked, and our "brand house" which includes our mission / vision, tone and brand pillars.

We like the concept of a "shield" that's being digitized, and eventually the digital pencil / using icons indicating a marketing funnel, however we've become a bit stuck in terms of refining it and taking it to the next level.

We're looking for either a next-level version of the concepts provided with more refining, or a fresh take on it.