I emphasize to the c2r logo making 75% of the complete logo. I use a brush trick that remembers the move of a fast car. I also put a crown in the logo to make it more luxurious but we can remove it.The logo can also stand alone. Cause of that i also used the word luxury. I must emphasize on it because our target group are executives. I played also with the letters of cars 2 rent to make it more beautiful for future applications that need to use letters only.