The Capital word of "Cars" and "Rent" reflect the Strenght, Firm and Steady of the company is. The word "Cars" is colored in black dan the "rent" is colored red to reflect masculinity dan long life of a vehicle in this company. in the middle, two circle of meters form a shape of "number 2". Meters is to refer "Time" (as the company goes by) dan "Speed" (for quality of cars and services). The Meter shape of "2" togather with "CARS" and "RENT" creating a simple layout but very eye cathing with very vibrant n masculine black and red. All the shape is leaning forward to indicate the company is moving to the future every day.