We chose Scarlet Oak because it's the official tree of Washington DC, which is where we are based, although don't want to be limited to DC in terms of our business, because we are global.
It also appealed to us because Scarlet Oak is a strong tree and scarlet is a strong color. And trees are living, dynamic, adaptive and they grow.
photos of the tree:
https://namethatplant.wordpress.com/tag/scarlet-oak/