Our Target Audience:
The C Suite of global corporations, international organizations and foreign governments.
CEOs, Senior executives, and business leaders who need analysis of global geopolitical dynamics, business risks & opportunities, foreign and national security policy making.
Educated (Master and above), range of ages from 30s to 70s, male and female, high income, located in major metropolitan areas. Tech savvy
Our Ideas and Additional Information:
We chose Scarlet Oak because it's the official tree of Washington DC, which is where we are based, although don't want to be limited to DC in terms of our business, because we are global.
It also appealed to us because Scarlet Oak is a strong tree and scarlet is a strong color. And trees are living, dynamic, adaptive and they grow.
photos of the tree: https://namethatplant.wordpress.com/tag/scarlet-oak/