Saskatoon Berry Institute of North AmericaLogo Design Contest

Logo Design Contest
Contests / Saskatoon Berry Institute of North America

Saskatoon Berry Institute of North America has selected their winning logo design.

For $275 they received 69 designs from 11 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Research and promote issues pertaining to the growth, benefits, sale and use of Saskatoon Berries.
Industry
Natural Resources
Color Preferences
Blue, Green, Black, Grey, Pink/Light Red
Our Ideas & Additional Information
The Saskatoon Berry Institute of North America is composed of farmers, processors and commercial consumers of the Saskatoon Berry, also called the Pacific Serviceberry, Alder-leaf Shadbush, Dwarf Shadbush, Prairie Berry, Western Juneberry, and June Berry. The species name is Amelanchier alnifolia.

These berries look similar to small blueberries, with a unique berry taste. They can be eaten raw or made into pies, muffins, jams, and a variety of other recipes.

The purpose of this organization is to research and promote issues pertaining to the growth, benefits, sales and use of Saskatoon Berries.

It would be serendipitous if the logo also served to create within consumers a sense of affection and excitement, such as California Raisins and California Cheese "Happy Cows".

We are looking for a logo that promotes the natural aspects of berry production, the delightful flavor, and the health aspects of Saskatoon Berries.

The tournament winner is likely to reflect the farmers and berries, rather than buildings, other institutional references or hard edged geometric shapes. The logo will contain the organization name and the graphic.
Themes
Colorful

Entries

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Ranking
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Discussion

 
LogoTournament Staff
Hi Designers,

This is the correct contest.
11 years ago
 
Logo Designer
Tyler what does that mean?
11 years ago
 
Client
Nice start!

We like the berry color in (#1) for a ripe berry. The lettering in (#3) is preferred so far for readability. As another option, could we see that lettering in #3 in a burgundy color, like the center berry.
11 years ago
 
Client
Can we see some options that put the word "Institute" on the same line as "Saskatoon Berry"?
11 years ago
 
LogoTournament Staff
Hi Scott -- the Client had started another contest under the same name, but used the wrong payment method.
11 years ago
 
Client
The team is leaning toward the multiple berry logos, even though #1 is still our favorite. At least three colors seem to be essential.

Can we see #4 with a cluster of berries? Also on #4, can Institute be in the same line with Saskatoon Berry, or else go to three lines, with Institue by itself on line 2. That might provide room for a larger graphic too.
11 years ago
 
Client
Some of the recent entries are likely to be ranked soon. The committee is reviewing them now.
11 years ago
 
Client
What would it look like to have the name within the graphic, rather than under or around it?
11 years ago
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