Sarge Fitness Logo Design Contest

Sarge Fitness has selected their winning logo design.

For $375 they received 155 designs from 10 different designers from around the world.
Contest
Logo Design Brief Hide
cymmedia
United States

Slogan

For Civilians

What We Do

The Sergeant’s Program is the longest running, military style civilian bootcamp in the country. Founded on four basic elements, Accountability, Camaraderie, Uniformity, and Fun, the Sergeant’s Program prides itself on providing its members with a top-notch exercise program to reach any fitness goals.

Industry

Sport

Top Three Things to Communicate

#1 - military style
#2 - established
#3 - energetic

Our Target Audience:

30-55 year old active adults
interested in fitness
looking to get themselves back in shape
middle to higher income

Color Preferences

Army
Camouflage
Gold

Our Ideas and Additional Information:

This new company, Sarge Fitness, is the merging of two established physical fitness brands in the Washington, D.C. area. Attached is our current logo for inspiration - but remember, we're "military-styled" and the logo should not represent actual military insignia. We would like to see the logo with and without the slogan of "for Civilians" - and whatever is created should be able to work in both a horizontal layout for our website - and a square for social media. This could mean that a logo is created to represent the company without the words, which could be used as a square for social media, but the full logo with works is used for web purposes.

Themes

Sporty
Adventure
Masculine
Gray
Subtle
Expensive
Serious
Raw
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Desktop
Print
Signs
Clothing

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