sarah b's is a company that will sell homemade granola
Industry
Retail
Top Three Things to Communicate
#1 - healthy (natural/organic, no preservatives, high in omega-3's, low sugar content)
#2 - homemade (native of small town in vermont, made from VT pure maple syrup)
#3 - gourmet
Our Target Audience:
health-conscious, environmentally-conscious, middle to upper income class, middle-aged working professionals, LOHAS, people that place a premium on natural and organic
Color Preferences
I'll leave this to the discretion of the designers but I envision earthy, natural tones that aren't too boring as the emphasis is on natural, organic, and health.
Our Ideas and Additional Information:
the important angle for sarah b's is that the granola is made with pure vermont maple syrup, natural and organic ingredients, is low in sugar content, and high in omega-3's. so there's the cute, homegrown story about a vermont girl making granola, and there's the healthy, organic angle.
Themes
Playful
Simple
Expensive
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
if this is your first time using this site could you please spare a minute to read this post: http://logotournament.com/forum/general_discussion/914 it contains some important info that I'm sure you will find very helpful. thanks!