sarah b's Logo Design Contest

sarah b's has selected their winning logo design.

For $300 they received 220 designs from 41 different designers from around the world.
Contest
Logo Design Brief
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sbutsch
United States

What We Do

sarah b's is a company that will sell homemade granola

Industry

Retail

Top Three Things to Communicate

#1 - healthy (natural/organic, no preservatives, high in omega-3's, low sugar content)
#2 - homemade (native of small town in vermont, made from VT pure maple syrup)
#3 - gourmet

Our Target Audience:

health-conscious, environmentally-conscious, middle to upper income class, middle-aged working professionals, LOHAS, people that place a premium on natural and organic

Color Preferences

I'll leave this to the discretion of the designers but I envision earthy, natural tones that aren't too boring as the emphasis is on natural, organic, and health.

Our Ideas and Additional Information:

the important angle for sarah b's is that the granola is made with pure vermont maple syrup, natural and organic ingredients, is low in sugar content, and high in omega-3's. so there's the cute, homegrown story about a vermont girl making granola, and there's the healthy, organic angle.

Themes

Playful
Simple
Expensive

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Falucci
Germany
Dear CH, a little feedback would be nice, so all designers know which direction they are heading.

thx
13 years ago
TahiaDesign
Argentina
Dear CH,

if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!

Nat
13 years ago
sbutsch
United States
Thanks Nat - very helpful info!
13 years ago