What We Do

sarah b's is a company that will sell homemade granola

Industry

Top Three Things to Communicate

#1 - healthy (natural/organic, no preservatives, high in omega-3's, low sugar content)
#2 - homemade (native of small town in vermont, made from VT pure maple syrup)
#3 - gourmet

Our Target Audience:

health-conscious, environmentally-conscious, middle to upper income class, middle-aged working professionals, LOHAS, people that place a premium on natural and organic

Color Preferences

I'll leave this to the discretion of the designers but I envision earthy, natural tones that aren't too boring as the emphasis is on natural, organic, and health.

Our Ideas and Additional Information:

the important angle for sarah b's is that the granola is made with pure vermont maple syrup, natural and organic ingredients, is low in sugar content, and high in omega-3's. so there's the cute, homegrown story about a vermont girl making granola, and there's the healthy, organic angle.