This mark has several interesting aspects to it. First, it uses the shapes found on a cable (I was looking at cables like s-video), to help illustrate the company's purpose. Second, it is also incorporating the image of a dog's face, tilted to the side. In this way, we achieve the personal touch desired in the logo, without appearing to be a vet clinic to those who don't know what the company is about. Using a modern font and color scheme, the shapes are brought to life, communicating quality and confidence. Trust is also built into this mark because the two circular lines form a comfortable and secure home for the three circles. According to Gestalt psychological studies, this kind of visual enclosure subconsciously communicates trust to onlookers; it makes the customers feel comfortable, and the company feel approachable.
I like the idea of the shape of the cable, except I don't use the s-video cable. I really like you incorporating the image of a dog's face, however until you explained it, I didn't see it. No worries on appearing to be a vet clinic, my industry won't be confused by it.
I like the two circular concepts and how it subconsciously communicates trust to onlookers; it makes the customers feel comfortable, and the company feel approachable.
Colors: I am not feeling the orange and brown but I like the blue
The point was not to actually portray either an s-video cable or a dog, because it is an abstract shape that communicates ideas to people. Having a logo that is just a dog would not actually be as effective in drawing out people's interest when they are looking for cable assemblies and harnesses, which is why it is subtle and only you would know about it.
I can make some adjustments to the color and shape if you would like.
Here's a version that focuses on just the approachability and quality of your company, without the button-look. I think sticking with a blue is a good call, it's much more professional, clean, and friendlier.
I took the mark and decided to add more, because just having the two circluar forms felt a bit empty. This version now has a more dynamic quality to it, which will draw people's attention--the ultimate goal of a logo--and it also creates a sense of the vastness of your company, because the shapes are getting smaller in the center, creating the illusion of perspective. This allows your company to be perceived as a long-standing, resourceful company that will serve the customers' varied needs for a long time; a place they can and will come back to. Again, with focus on building trust and reliability, we stick with the professional blue and stable green. The shapes also allude to cables (without explicitly depicting a single type).