The identity features a classic font to emphasis the premium and elegance that Salt & Pepper strive for. But has a twist of fun using the ampersand as a 'chef' character which can be used as a separate icon for promotional goods.
This design keeps a modern and refined quality, but uses a little twist within the chef's hat icon. Keeping the fun element to Salt & Pepper and bringing in a slogan 'for the love of catering,' for that extra flair.
This design keeps a modern and refined quality, but uses a little twist within the chef's hat icon. Keeping the fun element to Salt & Pepper and bringing in a slogan 'for the love of catering,' for that extra flair.