Salt Logo Design Contest

Salt has selected their winning logo design.

For $275 they received 275 designs from 50 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
jeboycott
United States

Slogan

fully alive

What We Do

functional fitness gym physically located inside a large, modern church building.

target audience is adult men and women, with a slightly higher focus on women, aged mostly 18 - 50. predominantly christian, or individuals who live in communities highly influenced by christianity

middle to upper class income range

the facility is going to be extremely high quality and upscale, and will provide both class-based physical fitness programming and christian spiritual studies / classes.

Industry

Sport

Color Preferences

company colors are Hex# 61B5FF or very similar, Hex # 57A3FE or very similar, Hex # 488FFE (prefer this one but not sure it goes as well with Hex # 316586, (which we need to coordinate with perfectly, but don't need to incorporate into our logo) black, white, and gray. Logo should not be more than 1-2 colors preferably

Our Ideas and Additional Information:

Thinking about a very simple, slightly distressed font for the word salt, SALT, or Salt. If you have a good idea for Salt Fitness please throw it out there but we want as simple as possible. Logo could be stylized name, just a graphic, or name with graphic. Please do not incorporate salt shaker, barbell (too masculine), heart (too feminine), or heartbeat.

Themes

Masculine
Simple
Necessity
Modern
Raw

Style Inspiration

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