What We Do
functional fitness gym physically located inside a large, modern church building.
target audience is adult men and women, with a slightly higher focus on women, aged mostly 18 - 50. predominantly christian, or individuals who live in communities highly influenced by christianity
middle to upper class income range
the facility is going to be extremely high quality and upscale, and will provide both class-based physical fitness programming and christian spiritual studies / classes.
company colors are Hex# 61B5FF or very similar, Hex # 57A3FE or very similar, Hex # 488FFE (prefer this one but not sure it goes as well with Hex # 316586, (which we need to coordinate with perfectly, but don't need to incorporate into our logo) black, white, and gray. Logo should not be more than 1-2 colors preferably
Our Ideas and Additional Information:
Thinking about a very simple, slightly distressed font for the word salt, SALT, or Salt. If you have a good idea for Salt Fitness please throw it out there but we want as simple as possible. Logo could be stylized name, just a graphic, or name with graphic. Please do not incorporate salt shaker, barbell (too masculine), heart (too feminine), or heartbeat.