What We Do
SALCHI+ is a NEW brand offering HIGH QUALITY pork sausages. The brand name is composed by: “SALCHI” = sausage and “+” = plus. This brand belongs to Norson, a 50-year-old Sonoran high quality pork meat company.
LOGO MUST: SALCHI+
This brand targets people looking for new pork sausage varieties and flavors to escape from daily routines. Each product will contain ingredients or flavors and will be named with after them. For instance: pork sausage with cheese will be named: SALCHI+CHEESE; pork sausage with bacon will be named SALCHI+BACON. Brand portfolio is intended to deliver new products in the near future considering new ingredients and flavors.
The brand wants to be known an as fresh, new, and affordable premium alternative. Brand target: Mexican home decision makers (mainly moms), 25-45 years, with high, middle plus, or middle income.
SALCHI+ belongs to a portfolio where every brand holds the corporate logo in the upper side. This is mandatory requirement. Please see attachments for reference.
Any of these or any combination: dark blue, dark green, red, gold or ochre,