Saber TransportationLogo Design Contest

Logo Design Contest
Contests / Saber Transportation

Saber Transportation has selected their winning logo design.

For $375 they received 263 designs from 26 different designers from around the world.
3rd
#142
5th
#159
New
#138
New
#143
New
#160
New
#146
New
#145
New
#137
New
#103

Discussion

 
Client
I really like the font used here (in fact, it may be my favorite so far). However, we need to work on the size and placement of the shield. It feels too big right now. Could you make it smaller and then also play around with alternative placements (left or right)?

Thanks for your great ideas!
13 years ago
 
Logo Designer
alternative placements on #137 & #138 , thanks
13 years ago
 
Client
Congrats... you are currently ranked #1! I really like the font and the shield is balanced much better. Can we try taking the "effects" out of the shield and just have it be a simple uniform look with the color? I wouldn't mind the entire shield having a rounded effect (like a real shield would be rounded), but the gradient colors will make it more difficult to print.

The other thing that might be good to experiment with (since we have a little time) is the pointed "blade" effects on the ends of the letters. Could you experiment adding it to the bottom of the "S" and (other leg of) the "A" and then the lowest right leg of the "R?" I am just curious what some variations of that effect might look like.

Thanks again for your great design!!
13 years ago
 
Logo Designer
try cut right leg of "R" on entry #142 & cut left right leg of "R" on entry #143 ...... i'll have taking all shading effects...thanks
13 years ago
 
Client
Yes... I am liking it better. Let's leave the "bladed" ends on both ends of the "S," just the right leg of the "A," all ends of the "E," and just the right leg of the "R."

Also, could you try and extend the right legs of the "A" and "R" down a little (so they are below the line just a bit)? Just curious how that would look.
13 years ago
 
Logo Designer
Entry #145 for bladed S,A,E & R and entry #146 for extended right legs of A - R , thanks
13 years ago
 
Client
#146 was what I was looking for...but I wanted the other legs to be the bladed legs (you did left legs, and I wanted right)... could you switch them? Thanks!
13 years ago
 
Client
...and could you make them go in the same direction?
13 years ago
 
Logo Designer
#160 different leg of "R", thanks
13 years ago
 
Client
Thanks so much for your creative ideas. Contest ends in 11 hours, so if you have any final ideas, please make sure you submit them prior to close of contest.

Thanks again!
13 years ago
 
Client
Entry #159 - Could you put the "bladed" tales back on the "S"? Also, could you give a shot at adding some effect to the shield (i.e. beveling, or making it look rounded like a shield)?

Thanks!
13 years ago
 
Client
Also...could you try and put an "effect" (beveled) like on the ranking #10 Max K? It is an entire shield bevel.
13 years ago
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