Hi Peg,
Thanks for the latest. I'm liking #66, but there are a few competing elements that feel like they need to be adjusted. I feel like the name of the store, the slogan and the bee emblem are all too cramped. I'd like Rust & Bolt to be in a slightly smaller font. The letters feel very stretched long vertically. Also, I think I'd be comfortable changing the positioning of the bold line above Rust & Bolt to somewhere else, or losing it all together, so all the text can feel more centered on the ruler, instead of shoved to the bottom.
Additionally I'd like to try something with the bee element. Instead of using a literal bee silhouette, which so far, has not 'landed' for me (so to speak)...I'm wondering if we could try doing more of an abstract mark creation to represent a bee. Using the letter 'B' itself, or perhaps mirror image 'B's next to one another to create an abstract element. I don't know if that would yield too much of a cutsey bumble bee look, but it's worth a shot. Or perhaps, I just put a letter 'B' in the red circle, so it's like a random stamp element. The answer is still eluding me.