Route 50 Logo Design Contest

Route 50 has selected their winning logo design.

For $250 they received 39 designs from 18 different designers from around the world.
Contest
Logo Design Brief Hide
fskinoc
United States

Slogan

Signature Burgers, Shakes, Fries & Fun!

What We Do

A 1950's themed diner that serves fantastic food in a family fun atmosphere.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - 1950's theme
#2 - Tasty Burgers, Shakes, Fries
#3 - Fun!

Our Target Audience:

Families, Adults 24 to 55 and Kids. We call it the "nag factor" where kids "nag" thier parents to return to our restaurant because they had a fantastic experience.

Color Preferences

Bright & Festive design, crisp & clean.

Our Ideas and Additional Information:

Would like to see a Route 50 logo like one would see on the highway with "Signature Bugers, Shakes Fries and Fun!"
Please show a tasty buger, shake and fries in the logo. No silouettes. Cartoon type logo.

Themes

Colorful
Bright
Loud
Economical
Playful
Modern
Raw
Adventure
Masculine
Simple
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

fskinoc
United States
Greetings! Here is my plan... Our diner is not due to open until May 2010. We are located inside a building that was built in the 1950's - Francis Scott Key Family Resort - www.fskfamily.com. The outside building where the restaurant is will not change. The interior of the restaurant will be themed in a 1950's feel. Black & White checkered floors, red & white "v" booth seating, a soda fountain made of glass block with neon trim and a chrome bar back. It will be very bright and cheery. Our servers will be dressed and act as their favorite celebrity from the 1950's. We will offer Signature Burgers and Build your own Burgers. Shakes, Malts and Ice Cream. Tasty thick cut french fries. Our clientelle are the Families & Kids that stay at the Francis Scott Key Family Resort. Thank you in advance for your efforts, Good Luck & Have Fun!
12 years ago
fskinoc
United States
I like the old school Route 50 sign liik on #10
I like the Burger Shake & Fries in # 8
I like the brightness & color of #3

Thanks! Keep 'em coming.
12 years ago
fskinoc
United States
Sorry, I meant brightness & color of #4 (currently ranked #3)
12 years ago
Becky
United States
Congrats foss! This was a fun contest...made me very hungry...also made me wish we had a 50's diner. Steak-n-Shake is as close as it gets for me & besides the colors, they are definitely not vintage!
12 years ago