Rothenbacher Engineering Logo Design Contest

Rothenbacher Engineering has selected their winning logo design.

For $250 they received 127 designs from 23 different designers from around the world.
Contest
Logo Design Brief
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dawn@emiata.com
United States

What We Do

We manufacture, import and sell parts for European cars through the internet, focusing on Volkswagon, providing the lowest prices out there.

Industry

Automotive

Top Three Things to Communicate

#1 - European Autoparts Retailer
#2 - Internet Sales Only
#3 - Lowest Prices Available

Our Target Audience:

Autobody shops, do-it-yourself clients, people who don't want to pay dealer prices on parts. Someone who wants a great deal, shops with us - only via internet.

We sell worldwide, but are located in Charlotte NC. We're a young energetic bunch. We have onsite chemical and mechanical engineers as well as customer service dept, window manufacturing department and on site turbo and pump specialists. We have distribution centers in Germany and Canada.

We feel that it's time for the regular people of the world to stop getting ripped of on parts pricing. We value a great deal, great customer service and great quality parts and have fun making it happen!

Color Preferences

We would like to see Orange, Greys and blues and greens.

Themes

Simple
Colorful
Luxury
Economical
Serious
Modern
Refined
Masculine
Bright

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

dawn@emiata.com
United States
#5 - Love the sleek design! It's simple and says alot! Color choices are great - Very creative.
Maybe flip the car to the right and the engineering to the left... just curious?
13 years ago
dawn@emiata.com
United States
#1 & #2 - This was actually our first logo, which made us all smile. We're looking for something more along the lines of #5
13 years ago
dawn@emiata.com
United States
#3 - We like the idea, but the style of the car is very dated. A newer top of the car might look cool?
13 years ago
dawn@emiata.com
United States
#4 - Like the concept but the car top is dated. Think newer european cars. The color combination and placement isn't my favorite. Your design number five is more our style.
13 years ago
dawn@emiata.com
United States
#7 - very sexy!! Smooth, sleek and gets to the point.
Love the font and colors.
13 years ago
dawn@emiata.com
United States
#6 - a little too simple and juvenille. we're an automotive engineering company and your logo doesn't say that.
13 years ago
bugy
Australia
hey as you are a web based company can you please post a link to your website so we can get an idea what sort of surrounding the logo will appear in?
or let us know if you are planning to redo the website around your new logo =)
thanks!
13 years ago
dawn@emiata.com
United States
We are planning to redo the website around the logo, so I'd prefer you not to see the current one - We want a competely new look!
13 years ago
dawn@emiata.com
United States
#13 - looks sharp! Only problem is we couldn't tell if the picture was an alien head, hub cap or movie reel.
Maybe a gear or car or an obvious car wheel?
13 years ago
dawn@emiata.com
United States
#9 - the letters seem to be hard to read according to my older staff. The colors would be better in blues and oranges and greys. Love the concept though.
13 years ago
dawn@emiata.com
United States
#10 - try the outline of the car in Orange and the Rothenbacher in a bright blue. My staff is complaining that the letters are a little hard to read because of the font.
13 years ago
bugy
Australia
"We are planning to redo the website around the logo, so I'd prefer you not to see the current one - We want a competely new look!"

no worries =)

also could you post feedback that is intended for a specific designer on their page by clicking their logo while leaving this area for general overall feedback intended for all designers? it makes things alot easier for us if you do it this way =)

also if this is your first time using this site could you please spare a minute to read this: http://logotournament.com/forum/general_discussion/914
it contains some info that im sure you will find very helpful.
thanks,
bugy.
13 years ago
dawn@emiata.com
United States
#24 - Looks great. The engineering is hard to see
13 years ago
dawn@emiata.com
United States
#15 - We like how the car on top looks and how our company seem to be flying. Cool concept.
13 years ago
dawn@emiata.com
United States
#19, #20, #21 - Either your font is confusing or you spelled our company name wrong. The concept is great and love the car. Looks like a VW.
13 years ago
dawn@emiata.com
United States
#20 Can you make the car color a gold or orange?
13 years ago
dawn@emiata.com
United States
You all have great concepts! Our company truely focuses on Volkswagons mostly and my staff would like to see the outline of a volkswagon car. Still simple, sleek and sexy, but think rabbit, bug, jetta, passat...
13 years ago
dawn@emiata.com
United States
#30 - cool lighting, but it looks a little mean. We want to give more of a friendly, happy, high energy feel.
13 years ago
I thought so too...
13 years ago
bluejet
Australia
...also there are a few porsche companies the have a car outline as their logo.
Which is fine as the 911 hasn't really changed shape in 50 years.
(although the first porsche was half a VW anyway)

Yes I still want a 911 porsche, 1971 RSR carrera to be precise.
13 years ago
dawn@emiata.com
United States
You all have great designs, but a lot of you are copying each other. We work with cars, but what describes our company even more is the science and engineering behind it. think cars, but also scientific stuff... beakers, gears, manufacturing machines.
13 years ago
dawn@emiata.com
United States
After showing the CEO the entries I listed his top 3 picks (and ultimately it's his choice) - So let me give you his feedback.

He loves the Porsche style lettering in #24
He'd like to see you all think desiel engines, injectors spraying fuel, pistons moving up and down - think more about the insides of the car, not just the outside.

"More precision gears instead of pretty ones"


ALSO -- black background seems to have won out. Keep with the black background please.
13 years ago
Nikt
Greece
Too much glow, sparkles, gradients, shadows... the logo is supposed to be used not only for web.
Everybody copies each other...
You do anything to impress, even if it's not always the right...
13 years ago