What We Do
Our brand Is focused on wholesome, scratch made food where the secret ingredient is always love. We provide a build your own, free-spirit atmosphere as well as a platform for education in all things rooted in love.
Our target audience could be categorized by ages 24-57 evenly split between male and female. Modern and contemporary when it comes to design. We would like the free spirit vibe and relaxed atmosphere to come through on the design.
Color Preferences
The color scheme that we have selected is similar to The Lion King color scheme. Warm orange, yellow and dark gray tones with black outline. For accent color- a dark cobalt blue. Our vibe is welcoming, love centered, open, and airy.
Our Ideas & Additional Information
We want to be sure to accent the tree roots in the picture. We want there to be a lot of different style and size roots- representative of being accepting and open to all. We liked the idea of the roots of a tree being on the bottom of the logo base and the top being a tree similar to the tree of life or an abundance tree with Rootz across. We like the idea of the Z in Rootz being a misfit and hanging slightly off to the right even. We like the idea of the O's in Rootz being hearts. One of the other logo ideas we had was to include our mascot Root somehow in the drawing. Our Mascot- Root- Is a super chill guy with dreads and a big welcoming smile.
Our full name of the restaurant is:
Rootz
Meal Prep and Eatery
We would like to be able to include the whole name If possible even if eatery and meal prep is off to the side somewhere.