Rogue BroncoLogo Design Contest

Logo Design Contest
Contests / Rogue Bronco

Rogue Bronco has selected their winning logo design.

For $275 they received 91 designs from 6 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Rogue Bronco
What We Do
Rogue Bronco is an edition of a early model Ford Bronco that we want to create as we restore old (1966-1977) Ford Broncos.
Industry
Automotive
Color Preferences
My initial idea would be Chrome and black for the most part except for the subtle red, white, and blue bars behind the bucking bronco.
Our Ideas & Additional Information
My initial idea is to have a chrome circle emblem with a chrome bucking bronco. Behind the Bronco we would have the RED, WHITE, and BLUE bars similiar to what were common in older Mustang emblems. Around the ring of the circular emblem it would say ROGUE on top and BRONCO on bottom both in black lettering. Wouldn't mind seeing that logo in a modern blacked out color palette as well.
Themes
Masculine
Refined
Adventure
Simple
Colorful
Luxury

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Discussion

 
LogoTournament Staff
Hello all,

Please be VERY careful to avoid usage of the Ford Mustangs logo and Ford Bronco logo elements. Large companies are very possessive of their brand identities.
9 years ago
 
Client
Excellent point Ivan. We need to stay away from the horse emblem looking too close to the Ford Mustang or the Ford Bronco. Try standing it up on it's back legs like it is rearing up as a wild horse would do.
9 years ago
 
Logo Designer
That's why I did it that way - since I was the only one to do it, could it be protactive as my concept?
Thanks,
Kib
9 years ago
 
Logo Designer
in my point of view, the problem is not about the horse pose, but the combination of circular emblem with red white blue flag in the middle and a horse in front of it.
9 years ago
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