This Roadhouse logo takes a fresh, contemporary approach instead of the traditional look of putting type in a circle and dropping a bass in the middle. This logo would standout from the crowd of fishing shop logo and make your store unique. The bass is an original stylized drawing attacking a lure (what you are selling). It look great not only in print and on the web but also on all printed merchandise (mugs, T-shirts, cooler cups, etc).The action of the bass projects the excitement of catching or trying to catch the "big one". For the typeface I used a bold serif font and outlined it in a dark green for the nature feel and incorporated Texas red, blue and white to make it Texas. I've also designed a Texas star graphic to brand the logo to Texas and give it a unique look. Fresh, modern, different and contemporary!