Rights-LINK (the 'LINK' means Land, Information, Networking, Knowledge) Logo Design Contest

Rights-LINK (the 'LINK' means Land, Information, Networking, Knowledge) has selected their winning logo design.

For $250 they received 73 designs from 12 different designers from around the world.
Contest
Logo Design Brief
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rinaalan
Lao People's Democratic Republic

What We Do

To improve the capacity and linkages of poor ethnic minority people in Laos to have a voice in policy decisions related to their land, and to enable them to be good stewards of the natural resources (forests, rivers, mountains) that sustain them.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Linkages/connections
#2 - local people
#3 - the natural world (forests, mountains, rivers)

Our Target Audience:

Civil society (non profits), Lao government, international donors: many of whom will be involved in the project and some of whom may choose to financially support the project.

Color Preferences

Green (rich, like hunter green)
Blue (darker shades)
Brown (maybe) in combination with one of the colors above
In general, earthly or natural colors are best

Our Ideas and Additional Information:

-- http://www.mekongwetlands.org/
-- http://www.fuelyourcreativity.com/30-dual-element-logos-do-you-see-them-all/ In this link, we like the 2nd logo (grass+Y) and the 23nd Lion + Flower. The latter might be a forest surrounding people (instead of a lion's face). The former might represent trees with people 'linking' to them...

Themes

Necessity
Simple
Economical
Raw
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

rinaalan
Lao People's Democratic Republic
#1 -- wong_jakarta. Beautiful art, but a little too colorful and detailed. I think we want to focus more on specific resources (i.e. trees, rivers, mountains) rather than the world as a whole. A good start though...

Rick
13 years ago
rinaalan
Lao People's Democratic Republic
Of the five entrants, #5 by Ong is definitely the closest to what we are looking for. I like the representation of the the people linking, but I think we want a more conspicuous nature element. Remember, the project is about people's rights to land and natural resources, and about local (poor, remote) people linking (multiple stakeholders -- government, civil society, even the private sector) to ensure that there is better communication in order to enable local people a greater voice in regard to their land.

The basic natural colors by Ong are good, and the abstract but recognizable people.

Sorry Ekky -- your ideas are pretty far off the mark...


13 years ago
rinaalan
Lao People's Democratic Republic
#11 by wong_jakarta: This is definitely getting closer. I love the blending of the people and the trees, as well as the simplicity of the design. This is the sort of logo that we are looking for: simple, elegant, a link between local communities and the natural world/land that sustains them. I will just add one thing, that may complicate matters and may not be necessary in the long run: the project is about legal rights to land and natural resources for local people... is this an unnecessary complication?

Rick

13 years ago
rinaalan
Lao People's Democratic Republic
#11: I guess the other thing that I like about this one is the roundness and the symmetry... Definitely love the colors

13 years ago
rinaalan
Lao People's Democratic Republic
OK -- I am now giving comments which include our entire Rights-LINK team in order to push this process forward. Great ideas and logos so far.

Reference #11 and #10 (wong) and #17 (ong):

I do like the top 5 or 6 in the rankings, but there are a couple of elements still missing:
-- the element of 'linking/connecting/networking' is not apparent enough in #11 and #10 by Wong and #17 by Ong, though I do like the trees. The trees look like they are dancing, but not really connecting..
-- the trees are not really representative of what one might find in Southeast Asia. They look very much like a temperate/north american forest to me. We don't want coconut or banana trees, but i think of tall rainforest trees, or 'umbrella' trees (acacia), etc.
-- some staff really like the clever design of #10 and #9 of Wong, though I again find that they look like they are on a dancing line but not really connecting...



13 years ago
rinaalan
Lao People's Democratic Republic
#22 (now ranked 1): OK, I really like this idea but would like to see some specific changes:

First, I don't like the shade of green. I feel it should be richer, darker, more like #20 or #11 of wong. Also, should we try to Rights-LINK word in a different color than the logo?
Second, in the background is a two-tone almost watermark look that I like, but wonder if this could represent a mountain, or maybe a river, instead of just a line...
Third, The tree needs to be more pronounced and clear -- it is hard to tell what it is with all of the small lines. I suggest that it reaches out more boldly on each side. In general, I don't want small lines and strokes but rather large, clear strokes that will be obvious even on letterhead or when the logo will be small...

I know that the tree is supposed to represent an umbrella tree but that is not obvious (and it should be obvious) to some who have looked at it.

I DO like the idea and would like to see it developed further.
13 years ago
rinaalan
Lao People's Democratic Republic
#22 (now ranked 1): OK, I really like this idea but would like to see some specific changes:

First, I don't like the shade of green. I feel it should be richer, darker, more like #20 or #11 of wong. Also, should we try to Rights-LINK word in a different color than the logo?
Second, in the background is a two-tone almost watermark look that I like, but wonder if this could repre
13 years ago
rinaalan
Lao People's Democratic Republic
I will be out of touch for about one day. I do want to comment about the new entries of Wong (#20, #21).

I feel some of the boldness of Wong might be combined with the new entry of IMI76 (#22) and we would take another step closer...

Rick
13 years ago
rinaalan
Lao People's Democratic Republic
I really like the work of Wong_jakarta and IMI76. The top 5-6 ranked are so close it is hard to decide.

I prefer wong_jarkarta's bold art in general. I also like his rendering of the phrase "Rights-LINK", both in regards to font and color (see #27, #26, #20, etc). I like it better than any other of the entries.

I like the lines of wong_jakarta's work but I think the trees look a little like broccoli or some other vegetable. If the trees change on #27 we might be quite close.

I also like #30 by ImI76 but I find the background to be too dark and I am afraid that the detail will be lost when the logo is on letterhead or other small uses.
13 years ago
lml76
Philippines
please leave individual feedback on designer's page.

thank you
13 years ago
rinaalan
Lao People's Democratic Republic
Ok, we like the work of ImI76 the best, particularly #30 and #29.

Here are our specific requests:

1. Both #30 and #29: Use blue and green colors. Blue -- shades of blue in the sky and in the various 'ribbons' of water behind the people. Green -- shades in all the rest of the logo, including the words "Rights-LINK" (but remove the words under Rights-LINK in all versions).
2. Try to put "Rights-LINK in graduated shades of green, from left to right and from right to left
3. Both #30 and #29: Try words around the logo as in #30 and also 'floating' around #29.
4. NOTE: we will be required to insert Land Information Networking Knowledge in LAO LANGUAGE. How do we get this LAO LANGUAGE text to you to insert around the logo??

Thanks,

Rights-LINK team
13 years ago
lml76
Philippines
Hi there. please give individual feedback to each designer by clicking on their entries. that way we get alerted if you want changes to our designs. i'll work on your suggestions right away.

thank you.
13 years ago