Rights-LINK (the 'LINK' means Land, Information, Networking, Knowledge)Logo Design Contest

Logo Design Contest
Contests / Rights-LINK (the 'LINK' means Land, Information, Networking, Knowledge)

Rights-LINK (the 'LINK' means Land, Information, Networking, Knowledge) has selected their winning logo design.

For $250 they received 73 designs from 12 different designers from around the world.

Logo Design Brief

Client
Lao People's Democratic Republic
What We Do
To improve the capacity and linkages of poor ethnic minority people in Laos to have a voice in policy decisions related to their land, and to enable them to be good stewards of the natural resources (forests, rivers, mountains) that sustain them.
Industry
Non-Profit
Color Preferences
Green (rich, like hunter green)
Blue (darker shades)
Brown (maybe) in combination with one of the colors above
In general, earthly or natural colors are best
Our Ideas & Additional Information
-- http://www.mekongwetlands.org/
-- http://www.fuelyourcreativity.com/30-dual-element-logos-do-you-see-them-all/ In this link, we like the 2nd logo (grass+Y) and the 23nd Lion + Flower. The latter might be a forest surrounding people (instead of a lion's face). The former might represent trees with people 'linking' to them...
Themes
Necessity
Simple
Raw

Entries

Order by
Ranking
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Discussion

 
Client
#1 -- wong_jakarta. Beautiful art, but a little too colorful and detailed. I think we want to focus more on specific resources (i.e. trees, rivers, mountains) rather than the world as a whole. A good start though...

Rick
15 years ago
 
Client
Of the five entrants, #5 by Ong is definitely the closest to what we are looking for. I like the representation of the the people linking, but I think we want a more conspicuous nature element. Remember, the project is about people's rights to land and natural resources, and about local (poor, remote) people linking (multiple stakeholders -- government, civil society, even the private sector) to ensure that there is better communication in order to enable local people a greater voice in regard to their land.

The basic natural colors by Ong are good, and the abstract but recognizable people.

Sorry Ekky -- your ideas are pretty far off the mark...


15 years ago
 
Client
#11 by wong_jakarta: This is definitely getting closer. I love the blending of the people and the trees, as well as the simplicity of the design. This is the sort of logo that we are looking for: simple, elegant, a link between local communities and the natural world/land that sustains them. I will just add one thing, that may complicate matters and may not be necessary in the long run: the project is about legal rights to land and natural resources for local people... is this an unnecessary complication?

Rick

15 years ago
 
Client
#11: I guess the other thing that I like about this one is the roundness and the symmetry... Definitely love the colors

15 years ago
 
Client
OK -- I am now giving comments which include our entire Rights-LINK team in order to push this process forward. Great ideas and logos so far.

Reference #11 and #10 (wong) and #17 (ong):

I do like the top 5 or 6 in the rankings, but there are a couple of elements still missing:
-- the element of 'linking/connecting/networking' is not apparent enough in #11 and #10 by Wong and #17 by Ong, though I do like the trees. The trees look like they are dancing, but not really connecting..
-- the trees are not really representative of what one might find in Southeast Asia. They look very much like a temperate/north american forest to me. We don't want coconut or banana trees, but i think of tall rainforest trees, or 'umbrella' trees (acacia), etc.
-- some staff really like the clever design of #10 and #9 of Wong, though I again find that they look like they are on a dancing line but not really connecting...



15 years ago
 
Client
#22 (now ranked 1): OK, I really like this idea but would like to see some specific changes:

First, I don't like the shade of green. I feel it should be richer, darker, more like #20 or #11 of wong. Also, should we try to Rights-LINK word in a different color than the logo?
Second, in the background is a two-tone almost watermark look that I like, but wonder if this could represent a mountain, or maybe a river, instead of just a line...
Third, The tree needs to be more pronounced and clear -- it is hard to tell what it is with all of the small lines. I suggest that it reaches out more boldly on each side. In general, I don't want small lines and strokes but rather large, clear strokes that will be obvious even on letterhead or when the logo will be small...

I know that the tree is supposed to represent an umbrella tree but that is not obvious (and it should be obvious) to some who have looked at it.

I DO like the idea and would like to see it developed further.
15 years ago
 
Client
#22 (now ranked 1): OK, I really like this idea but would like to see some specific changes:

First, I don't like the shade of green. I feel it should be richer, darker, more like #20 or #11 of wong. Also, should we try to Rights-LINK word in a different color than the logo?
Second, in the background is a two-tone almost watermark look that I like, but wonder if this could repre
15 years ago
 
Client
I will be out of touch for about one day. I do want to comment about the new entries of Wong (#20, #21).

I feel some of the boldness of Wong might be combined with the new entry of IMI76 (#22) and we would take another step closer...

Rick
15 years ago
 
Client
I really like the work of Wong_jakarta and IMI76. The top 5-6 ranked are so close it is hard to decide.

I prefer wong_jarkarta's bold art in general. I also like his rendering of the phrase "Rights-LINK", both in regards to font and color (see #27, #26, #20, etc). I like it better than any other of the entries.

I like the lines of wong_jakarta's work but I think the trees look a little like broccoli or some other vegetable. If the trees change on #27 we might be quite close.

I also like #30 by ImI76 but I find the background to be too dark and I am afraid that the detail will be lost when the logo is on letterhead or other small uses.
15 years ago
 
Logo Designer
please leave individual feedback on designer's page.

thank you
15 years ago
 
Client
Ok, we like the work of ImI76 the best, particularly #30 and #29.

Here are our specific requests:

1. Both #30 and #29: Use blue and green colors. Blue -- shades of blue in the sky and in the various 'ribbons' of water behind the people. Green -- shades in all the rest of the logo, including the words "Rights-LINK" (but remove the words under Rights-LINK in all versions).
2. Try to put "Rights-LINK in graduated shades of green, from left to right and from right to left
3. Both #30 and #29: Try words around the logo as in #30 and also 'floating' around #29.
4. NOTE: we will be required to insert Land Information Networking Knowledge in LAO LANGUAGE. How do we get this LAO LANGUAGE text to you to insert around the logo??

Thanks,

Rights-LINK team
15 years ago
 
Logo Designer
Hi there. please give individual feedback to each designer by clicking on their entries. that way we get alerted if you want changes to our designs. i'll work on your suggestions right away.

thank you.
15 years ago
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