Retirement Plans of AmericaLogo Design Contest
Logo Design Contest
Contests / Retirement Plans of America
Retirement Plans of America has selected their winning logo design.
For $475 they received 277 designs
from 50 different designers from around the world.
Annotation
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Logo Design Brief
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Client
What We Do
Retirement Plans of America offers the only retirement calculator which tells those approaching retirement what they can spend in retirement without running out of money.
It is designed for the millions of Americans who are currently not working with an financial advisors ( i.e. stock broker). Their primary assets are in a 401(k) and a home.
Target Audience is people planning to retire within 15 years. Its typically a Husband and wife using the tool and making decisions.
It is designed for the millions of Americans who are currently not working with an financial advisors ( i.e. stock broker). Their primary assets are in a 401(k) and a home.
Target Audience is people planning to retire within 15 years. Its typically a Husband and wife using the tool and making decisions.
Industry
Color Preferences
Red/White/Blue - We want to portray the the american dream, but use the red very sparingly. In the financial world red can be a negative color.
Also try an orange, blue and gray combination
Also try an orange, blue and gray combination
Our Ideas & Additional Information
We want to show the idea of the american dream, but it should be subtle.
We do not want to have waving american flags.
Should show confidence and financial security and empowerment to the end user.
This is not a personal one on one service, this is a technology.
We do not want to have waving american flags.
Should show confidence and financial security and empowerment to the end user.
This is not a personal one on one service, this is a technology.
Themes
Refined
Secure
Masculine
Simple
Gray
Necessity
Classic
Style Inspiration