RestbetLogo Design Contest

Logo Design Contest
Contests / Restbet

Restbet has selected their winning logo design.

For $275 they received 102 designs from 15 different designers from around the world.

Logo Design Brief

Client
Poland
What We Do
Online gambling website
Industry
Entertainment
Color Preferences
No preferred colors.
Our Ideas & Additional Information
Check the following logos:
www.bet365.com
www.tempobet.com
www.bets10.com
www.youwin.com
Themes
Masculine
Luxury
Modern
Simple
Adventure

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Discussion

 
Client
Some hints since I can see the participation is a bit lower than expected so far:

1) Focus on sportsbetting and casino, stay away from poker.

2) You can use objects to make an icon but do not make it too much.

3) Betting companies tend to have wordmark type logos.

Most of the online bookmakers you will see today are the online versions of old British, Austrian/German or Scandinavian bookmakers such as William Hill (www.williamhill.com), Paddypower (www.paddypower.com), Ladbrokes (www.ladbrokes.com), Unibet (www.unibet.com), Bwin (www.bwin.com), Admiral (www.admiral.at) Betvictor (www.betvictor.com), Interwetten (www.interwetten.com), PAF (www.paf.com), Sportingbet (www.sportingbet.com), StanJames (www.stanjames.com), Expekt (www.expekt.com).

There are younger bookmakers who entered the business with .com revolution: Bet365 (www.bet365.com), Youwin (www.youwin.com), Pinnacle (www.pinnaclesports.com), Betfair (www.betfair.com), Bet-at-home (www.Bet-at-home.com), Tipico (www.tipico.com).

Finally, there are Asians: SBObet (www.sbobet.com), 12bet (www.12bet.com), 188bet (www.188bet.com), dafabet (www.dafabet.com).

As you can see, most of these companies have logos with wordmark but some of them have an icon that makes people remember the brand. My favourites are certainly bet365, bwin and 118bet.
10 years ago
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