Resonate Logo Design Contest

Resonate has selected their winning logo design.

For $300 they received 342 designs from 59 different designers from around the world.
Contest
Logo Design Brief
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brittlee
United States

What We Do

help organizations and leaders create and deliver innovative, unforgettable messaging experiences.

Industry

Media

Top Three Things to Communicate

#1 - creative design expertise
#2 - trust, stability, professionalism
#3 - clean, simple refreshing ideas

Our Target Audience:

Organizational leaders in Marketing , HR, Executive Leadership positions for mid-size to large businesses.

Color Preferences

We are open to color options but below are some options we like:
Blue and Green or Blue and Orange (richer orange)
Red (approaching burgundy) and black, gray or blue

Our color palette should be limited (probably only two colors) and the coloring should be strong, rich and refreshing - we want to communicate energy and boldness but must also be professional as clients will be Fortune 500 companies

Our Ideas and Additional Information:

Our logo should be clean and simple, as we have a one-word name that needs to have a progressive, but clean type-face with some type of stylized design element/mark associated with it.

Themes

Simple

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2 3 ... 6 7 8

Discussion

Discussion

brittlee
United States
What we like about the highest-ranked designs is the upper-case R with lower-case lettering. We would also like to see some designs in all lower-case. In keeping with our desire to be clean, simple, yet strong - we prefer a sans serif type face with some subtle flair such as OL Round Gothic Med or Litera EF Regular - to name a couple of examples. We also like the mark in #22 and #4 (though we don't like the treatment of the R in the mark), as it speaks to the concept of resonating. From a coloring standpoint, we like #22,23 as far as the red/black tones. We also like #9 and #15. BLue is also a color we like such as #8 and #19, but we would like a slightly darker, richer shade of blue (Auburn Tigers orange and blue would be a good combination).
13 years ago
brittlee
United States
#32 - Like the use of the three half-circles as a type of mark, but not on both sides - looks too parenthetical. Are their other creative ways to use this approach as a mark? Like the type on #31 and #32
13 years ago
brittlee
United States
#2 and #3 - Not sure of the significance of the red e at the end.
13 years ago
Paull Petterson
Slovakia
Dear CH, any feedback would be highly appreciated. Thank you in advance.
13 years ago
brittlee
United States
some really good ideas being created - thanks. Like the typeface on #77, but not the mark. SPecifically, I like the more rounded "a" in the typeface on #77, as opposed to the other type of lowercase "a" seen in many, such as #46. We like the idea in #95, trying to bring a subtle r into the mark, though it seems a little crowded with the four resonance marks. WOuld be interested in seeing #82 and similar ones in all lowercase with a slight variation to the type face (see above), same with #19. Also like the idea of #107, but could it be modified to look like a ball (or drop) dropping into water with ripples instead of looking like a target. Finally, not crazy about stylizing the o in the middle of the word, sometimes in breaks the word in half, making it not easy to read.
13 years ago