Top Three Things to Communicate
#1 - Kinetics (i.e., movement)
#2 - Despite the peaks and valleys, we can summit the mountain: RKA
#3 - Extremely fit physique = more and better sex
Our Target Audience:
The target audience is the common man athlete, i.e., the “fat older brown guy with money.” Specifically, the athlete is an Asian, Latino, African Man, ages 37 – 65, middle class, upper middle class, or wealthy, with disposable income for health and fitness-related expenses, who seeks an extreme, quick-fix for his poor appearance and physical health, that is converted into a permanent healthy lifestyle. Psychographics: The common man athlete described herein is most concerned with 1) Physique/ Physical Appearance, to attract beautiful women (or men), 2) Physical Health, for a happier, better quality of life; a longer life; to get off medications for high cholesterol, high blood pressure, Type 2 diabetes; to mitigate chronic diseases/disorders such as psoriasis and psoriatic arthritis; and to mitigate and prevent injuries and cramps, and 3) Sex hormone levels (testosterone and/or estrogen), for more sex, and better sex.
blue, green, white, black
Our Ideas and Additional Information:
Different ideas: 1) The logo could be an abstract symbol, e.g., see Lululemon logo, or Uber logo, 2) Or, the letters "RKA" could depict the peaks and valleys of climbing and summiting a mountain, and 3) The logo could also project kinetics.