Relentless Kinetics Anywhere Logo Design Contest

Relentless Kinetics Anywhere has selected their winning logo design.

For $475 they received 176 designs from 19 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
gerardap
United States

Slogan

Enabling the Common Athlete to Achieve the Extraordinary

What We Do

Relentless Kinetics Anywhere (RKA) connects endurance racing athletes with training partners and personal trainers/ coaches who are in their vicinity and agree to come directly to the Athlete.

Industry

Sport

Top Three Things to Communicate

#1 - Kinetics (i.e., movement)
#2 - Despite the peaks and valleys, we can summit the mountain: RKA
#3 - Extremely fit physique = more and better sex

Our Target Audience:

The target audience is the common man athlete, i.e., the “fat older brown guy with money.” Specifically, the athlete is an Asian, Latino, African Man, ages 37 – 65, middle class, upper middle class, or wealthy, with disposable income for health and fitness-related expenses, who seeks an extreme, quick-fix for his poor appearance and physical health, that is converted into a permanent healthy lifestyle. Psychographics: The common man athlete described herein is most concerned with 1) Physique/ Physical Appearance, to attract beautiful women (or men), 2) Physical Health, for a happier, better quality of life; a longer life; to get off medications for high cholesterol, high blood pressure, Type 2 diabetes; to mitigate chronic diseases/disorders such as psoriasis and psoriatic arthritis; and to mitigate and prevent injuries and cramps, and 3) Sex hormone levels (testosterone and/or estrogen), for more sex, and better sex.

Color Preferences

blue, green, white, black

Our Ideas and Additional Information:

Different ideas: 1) The logo could be an abstract symbol, e.g., see Lululemon logo, or Uber logo, 2) Or, the letters "RKA" could depict the peaks and valleys of climbing and summiting a mountain, and 3) The logo could also project kinetics.

Themes

Raw
Adventure
Colorful
Necessity
Modern

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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