Grupo Mon-RoLogo Design Contest

Logo Design Contest
Contests / Grupo Mon-Ro

Grupo Mon-Ro has selected their winning logo design.

For $875 they received 416 designs from 98 different designers from around the world.

Logo Design Brief

Client
Mexico
What We Do
Mexican leading trucking company with more than 70 years on the market dedicated to ground transportations, target audience are logistic service companies, and any company with transportation needs specially for import and export
Industry
Automotive
Color Preferences
Red and black
Our Ideas & Additional Information
The actual logo is highly recognized in the industry but we are in the need to make a refresh to a more modern and atrative logo, the company is through a leadership transition and needs to reflect change, innovation and modernization of the company with a new and younger generation or owners in charge. the pictures shown are the actual logo/branding that needs to be refreshed, and 2 company logos that have had a succesful transition from old to new like CEMEX, BANREGIO, ALFA, TRAYECTO AND WERNER

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Discussion

 
Client
the brand name is "Grupo Mon-Ro" with the variation of "Transportes Mon-Ro"
25 days ago
 
Client
Provide ideas for creating a new logo. We want to maintain the essence of the former logo, with movement in the lettering that conveys a sense of forward direction."ñ

For logo ideas:
1. **Letter Flow**: Retain the current letterforms but introduce subtle, dynamic curves or angles to suggest progress or momentum.
2. **Arrows or Lines**: Integrate thin lines or arrows into the design to emphasize movement and a forward-thinking approach.
3. **Gradient or Motion Blur**: Apply gradient colors or light motion blur effects to the text, giving the impression of speed or advancement.
4. **Slight Italics**: Use a slight italicization of the letters to naturally suggest motion and direction.
5. **Connection of Elements**: Consider connecting certain letters with a continuous line or path, visually guiding the eye forward through the logo.

These ideas should help retain the original feel of the logo while refreshing its look to better convey movement and progress.
25 days ago
 
Client
The last picture of the old logo is an iconic structure which is located at the headquarters, when seen in front makes a “M” it would be great to see some options with this shape as the old logo
25 days ago
 
Logo Designer
Is the name of the logo you want "Refresh Mon-Ro" or just "Mon-Ro"?
25 days ago
 
Client
Grupo Mon-Ro or/and Transportes Mon-Ro
25 days ago
 
Client
I would like to add that GRUPO MON-RO is a family business integrated by 5 brothers, this may bi significant to consider as a logo and identity of the brand
20 days ago
 
Logo Designer
Since you are in the Finalist phase, only people who are in the 1st to 5th positions can put in new logos. Since you haven't ranked anyone yet, no one can put in new logos.
20 days ago
 
Logo Designer
Dear CH,
We are in Finalists phase, only 5 ranked designers that you select can make any change or revision.
Right now all of us can't submit any new design
20 days ago
 
Logo Designer
Dear CH,
Please review rules for submission in the Finalist phase of the contest and/or maybe contact staff for clarification.
20 days ago
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