RedstoneLogo Design Contest

Logo Design Contest
Contests / Redstone

Redstone has selected their winning logo design.

For $875 they received 637 designs from 160 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We develop, acquire, renovate, and manage apartment buildings in the US. Our target audience is: high net worth clients / investors, as well as potential residents.
Industry
Real Estate
Color Preferences
Reds, grays, blacks. Also okay softening using blues.
Our Ideas & Additional Information
This is our current Redstone logo. We are looking to update it. I would love to keep mountains if possible. We are growing as a company (800 employees now) and looking to have the logo feel more like an investment bank or something more institutional.
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Discussion

 
Our website is www.redstoneresidential.com
8 months ago
 
A few thoughts and tips -
(1) We like the logotype really clean. So don't want to replace any letters with shapes, etc.
(2) In the logo, let's not try to make something that looks like a roofline, or and "R" or "S"
(3) We are open to logotype-only logo. So I like the idea of keeping the mountains, but if that won't work, we can do logotype only.
(4) Our competitors are groups like Greystar, Asset Living, Cardinal Group Management.
8 months ago
 
I think we want a horizontal logo. So logo on left, logotype on right. Looking to modernize - perhaps "Redstone" in sentence case with big R and small remaining letters. Do we try serifs to soften it as well? We want to stick with some type of simple mountain logo - don't like things that look like houses, or letters.
7 months ago
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