Real Estate Marketing, Services, RecruitingLogo Design Contest

Marketing residential real estate for sale, marketing (our own) new brand (to build real estate business) and recruiting real estate professionals to join our national network.

Color hasn't been considered, but I like green associations, including the "eco" image. Blue and orange associations also have meaning to our business idenity and culture.

The evolving concept started with the reality of "door to door" sales or marketing (odd but it still works), the new spin has come from a softening and renewal of the concept to "porch to porch" simply because we have a great porch and the image is real and meaningful - a friendly, welcoming, comfortable place where personal business or relationships can be started, conducted and enjoyed. As the concept evolved, we began to think of the walking, door to door, then footsteps, steps and now to the footprint as a indentifying element. The use of a "footprint" as a logo device could be a central part of the image...we think a footprint advertising piece, stickers for example could be widely and effectively used (on sidewalks, poles, walls, etc; non-stick naturally so they can be removed without damage). Picture these "feet" marking the trail to the house for sale on your street.

Ultimately, the logo design might have multiple treatments, specific home/property marketing, marketing company identification, another similar image for the recruiting division..."right steps" to your new career...

Thanks for considering this project!