TIP: with full respect to your judgment, please don't dislike other designs...this will discourage other designers from entering new designs..... there are very good designers out there....please help them to understand what you are looking for......still we have lot of time for this contest........and i am sure you will get more good designs as time goes by.....
Try a different shield type - no black boarder around it either - have the R in Real and the C in cost in bigger font than the rest of the spelled out word - Also have them both in BLUE - solutions can be downplayed - A MUST though is having our TAG LINE included " Keeping Profit$ in your Pocket$ "
# 27 How about a double shield/crest slightly overlapped with the shield/crest to the left having the cross throughout and using the RC in the upper right of the cross. Then the other shield/crest would take your world idea but have it with-in the shield and the image of North America. Then use a Cadillac wreath wrapped around with the opening at the bottom and have our tag line in a lighter shade of BLUE around the wreath like you currently have it wrapped around the globe. Then move out name to the right of logo you could even have the small images that are floating out in the other # 26, 50 - use the $ for Co$t in our name
Thanks for your feedback which helping me a lot to come up with new concepts..... i used North American flag instead of a map........hope you like my creativity
One last thing the over lapping crests don't need to over lap that much if that helps for spacing with the US suggestion and Detroit MI having a played down version of the letters RC. FYI I am just waiting to confirm with my partner to declare winner after these final touch ups ALL FONT & COLORING is PERFECT ))