Reader Rays Logo Design Contest

Reader Rays has selected their winning logo design.

For $275 they received 202 designs from 29 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
OurTime
United States

Slogan

Bifocals with Style

What We Do

Manufacture and Distribute BiFocal Sunglasses that have Style.

Industry

Sport

Top Three Things to Communicate

#1 - style
#2 - cool factor
#3 - image

Our Target Audience:

Active lifestyle, outdoor enthusiast, avid sports and activity participant, a driver of nicer cars. Demographic is primarily Babyboomer. but young as 40+ Men and eventually a women's line. Line will appeal to drivers, pilots, entreprenuers and professionals that spend extended time in their vehicles or outdoors either professionally or for leisure with the need to read while on the road.

Color Preferences

This shouldn't be more than two or three colors with black and silver(or bronze) being the anchor colors. Maybe another color for an accent but it will be for printed use. The logo should stand alone as a one color (metal badge) for use on the frames (so simple one color application for the icon part of the design) but also translate into promotional collateral like shirts, hats etc.

Our Ideas and Additional Information:

luxury brands that have recognition via text as well as icon format to the logo. Examples like Bentley or Mercedes Benz, or the new corvette stingray icon. Oakley is a good example of a split use logo. Lexus , Acura and Mazzerati are also good examples of a split use design.

Themes

Masculine
Luxury
Classic
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

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