Rawlings OpticiansLogo Design Contest
Logo Design Contest
Contests / Rawlings Opticians
Rawlings Opticians has selected their winning logo design.
For $275 they received 124 designs
from 23 different designers from around the world.
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Logo Design Brief
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Client
Slogan
Since 1895
What We Do
English Independent Opticians of almost 125 years standing offering expert eyecare using the latest medical and spectacle technology . We supply contact lenses and a curated collection of unique and exclusive spectacle frames . We attracting mainly over age 30 clientele. Our mission statement is ' Established in 1895 we pride ourselves on our independent professional and ethical service, combining specialist expertise, products and value to deliver an innovative approach to your eye care'
Industry
Color Preferences
Blue
Grey
Heritage tones
The current turquoise is too bright and needs to be greyer
Not averse to small touches of gold.
Grey
Heritage tones
The current turquoise is too bright and needs to be greyer
Not averse to small touches of gold.
Our Ideas & Additional Information
We want to update or enhance our current logo so that has a more independent feel. It looks too corporate at the moment. The new logo needs to be an evolution of what we have already, as it needs to work alongside the existing logo, in colours and style. We have several branches in town and rural locations. We want our new logo to reflect our heritage which our current logo does not. A US company who we are working with is Moscot who have a similar heritage with a modern independent feel. I would like to see an example using the font of the Whirlybird logo in the style inspiration set.